What you'll learn
- Course outcomes and goals are currently being finalized.
Course Curriculum
Lesson 1.1: AI Suite Setup (Gemini, Perplexity, ChatGPT)
20 mins
Lesson 1.2: Search Generative Experience (SGE) Basics
15 mins
Lesson 1.3: Marketing Assistant vs. Specialist Career Paths
18 mins
Project: The Brand Voice Bible
Weekend Project
Lesson 2.1: Psychology of the 2026 Buyer
20 mins
Lesson 2.2: Advanced Prompt Engineering for Sales
25 mins
Lesson 2.3: The Hook-Value-CTA Copywriting Framework
15 mins
Project: The Multi-Channel Copy Stack
Weekend Project
Lesson 3.1: Branding with Canva Magic Studio
22 mins
Lesson 3.2: AI Creative Generation with Midjourney & DALL-E 3
30 mins
Lesson 3.3: CapCut Workflow for Social-First Vertical Video
25 mins
Project: The Content Batch Week
Weekend Project
Lesson 4.1: How Google Search Has Changed
15 mins
Lesson 4.2: SEO vs. GEO (Generative Engine Optimization)
25 mins
Lesson 4.3: Topic Authority, Pillar Pages & Internal Linking
18 mins
Lesson 4.4: Writing Content for Google & AI & Schema Markup
20 mins
Project: The AI Visibility Audit
Weekend Project
Lesson 5.1: Social Media as the New Search Engine
14 mins
Lesson 5.2: Social Media SEO & Audience Building
16 mins
Lesson 5.3: Social Media Commerce & Community Strategy
22 mins
Project: The Social Search Strategy
Weekend Project
Lesson 6.1: Getting Cited by AI Agents & Search Engines
18 mins
Lesson 6.2: Modern Guest Posting for Brand Authority
15 mins
Lesson 6.3: Leveraging Podcasts for Brand Authority
20 mins
Project: The Authority Roadmap
Weekend Project
Lesson 7.1: Meta Ads Campaign Objectives & Audience Targeting
20 mins
Lesson 7.2: Creating High-Converting Ad Creative Variations
25 mins
Lesson 7.3: Budgeting, Optimization, Key Metrics & Best Practices
22 mins
Project: The Campaign Architect
Weekend Project
Lesson 8.1: Search Ads Fundamentals & Keyword Strategy
22 mins
Lesson 8.2: Performance Max (PMax) Deep-Dive & Asset Groups
28 mins
Lesson 8.3: Budgeting, Bidding & Optimizing Google Ads
20 mins
Project: The PMax Masterplan
Weekend Project
Lesson 9.1: Why Tracking Matters & GA4 Essentials
12 mins
Lesson 9.2: Attribution & Cookieless Tracking & Marketing KPIs
30 mins
Lesson 9.3: Designing Executive Client Dashboards in Looker Studio
25 mins
Project: The Looker Studio Dashboard
Weekend Project
Lesson 10.1: Email & WhatsApp Sequence Automation Triggers
18 mins
Lesson 10.2: Behavior-Based Customer Segmentation Rules
20 mins
Lesson 10.3: High-Converting Cart Abandonment Flow Setup
15 mins
Project: The Automated Funnel Build
Weekend Project
Lesson 11.1: Building 12-Month Growth Roadmaps
24 mins
Lesson 11.2: Client Retention, Budgeting & ROI Reporting
22 mins
Lesson 11.3: Hiring, Training & Managing Virtual Assistants
18 mins
Project: The 360 Growth Strategy
Weekend Project
Lesson 12.1: LinkedIn Optimization for $2,000+/mo Remote Roles
30 mins
Lesson 12.2: Designing & Launching Your Case Study Portfolio Site
35 mins
Lesson 12.3: Setting up a Live Store & Consulting Services on Selar
25 mins
Project: Final Portfolio & Store Launch
Weekend Project
Vetted & Approved Course Quality
Joan Batila
CEO & Founder, Fortune Academy
All courses on the Fortune Academy platform are designed by dedicated partner instructors who are experts in their fields. Joan Batila, PMP and digital career coach, reviews and approves every curriculum to ensure it aligns with international standards for global talent preparation.
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